Past engagement · Social media, photography, and video, 2020-24

Standard Station Sports Bar and Grill

A neighborhood sports bar in El Segundo with a full calendar and a loud room. During that engagement, Frederick Studios ran its social media: the photos, the reels, the graphics, and the rhythm that kept the Station in front of its regulars.

The work

Standard Station is the kind of place a town gathers in: game days that fill every seat, karaoke Fridays, holiday nights, and a kitchen that sends out plates worth photographing. The job was to make the feed feel like the room. That meant showing up with a camera week after week and shooting what was actually happening: the crowd mid-cheer, the singer mid-song, the plate on its way out of the kitchen.

Standard Station is a past client. This page gathers the work from that run, from 2020 to 2024.

The founder knows the room from the inside: Brad Frederick managed the Station before Frederick Studios ever ran its feed.

Everything on this page is from that archive: real nights, real regulars, real work, shot in the room it was posted about.

The Station's mark.

226

The address on the door

180

Photographs in the Station archive this story drew from

Video clips shot for the room, in the same archive

2020-24

The years on the frames shown here

The reels

Short vertical reels, shot in the room and cut for the feed. Two frames stand for the run of them here: the Friday sing-along and the quiet craft at the end of the same night.

Karaoke night at Standard Station: a singer mid-song in purple light, the host at his laptop beside him, a baseball game on the big screen behind them — **Karaoke Fridays.** The Friday sing-along, shot from inside the room while the game plays on behind it.

An amber cocktail in a cut crystal glass with a rosemary sprig, on the bar top by candlelight — **The nightcap.** Cut crystal and candlelight at the bar top: the quiet craft at the end of the same night.

Game days are a season of their own

When the World Cup filled the room in November 2022, the feed filled with it: a sea of USA shirts, every screen on the match, the Station's own logo underfoot in the middle of the frame. None of it is staged. Most of the job was a photographer standing in the right room on the right day.

A packed World Cup crowd at Standard Station, fans in USA shirts watching the match on the wall screens — World Cup crowd, November 2022.

Standard Station by day: the full facade with its sign, patio tables, and red and white umbrellas — The building in daylight, patio out front. The same room, twelve hours earlier.

The room, shot like it matters

Between the big nights, the camera kept working the details: the bar at rest with every stool in place, the rail in warm light, regulars shot from behind so the room stayed the subject. A place that looks cared for in photos gets cared about in person.

The bar at Standard Station in a quiet moment, stools lined up under warm light and lit shelves — The bar at rest. Even the condiment caddy carries the Station's name, carved in wood.

Looking down the bar rail at Standard Station, a beer on the counter, the bartender working, the draft board on the back wall — Down the rail, with the draft board at the back.

The work showed up in the room, too

The program did not stop at the feed. Promos were designed for the venue's own screens, so the night a guest was living had its poster on the wall, with the Station's name on it. Across the room, the craft board carried the same habit in chalk: every tap lettered by hand and refreshed as the kegs rotated.

A house screen at Standard Station showing the Karaoke Fridays promo, a singer with a microphone and the venue name at the bottom — The Karaoke Fridays promo, as it ran on the house screen.

The hand-lettered craft beer chalkboard wall at Standard Station, listing the rotating taps in colored chalk — The craft board, hand-lettered.

The design bench worked the same nights. Promo and merch pieces for the Station were designed in the studio too. The two below were built with AI tools in the mix, directed and finished by the studio. They are design pieces, shown as design pieces, not photographs of the room.

AI-built merch concept for Standard Station: a charcoal tee with the venue name in arched collegiate letters over Sports Bar and Grill, El Segundo, California — AI-built merch concept: the house tee.

AI-built merch concept for Standard Station: a washed charcoal cap with the venue name embroidered in cream thread — AI-built merch concept: the house cap.

From the kitchen

For a grill, food was half the feed, and the kitchen made it easy. Tacos loaded on the pass, a Benedict under hollandaise, a breakfast burrito cut open for the camera: shot close and bright, the way the kitchen plated them.

Two tacos topped with black beans, corn, cabbage, and pico de gallo, on a plate with tortilla chips — Tacos on the pass.

Eggs Benedict covered in hollandaise with pico de gallo, cotija, and home fries on a white plate — Eggs Benedict with home fries.

A breakfast burrito cut in half, showing egg, cheese, bacon, and hash browns inside — The breakfast burrito, cut for the camera.

And the nights kept coming

New Year's Eve in party hats under the string lights. The front door standing open at 226, the OPEN sign lit, the room glowing behind the glass. A calendar this full is a content plan by itself; the studio's work was to make sure a night like it never passed unrecorded.

New Year's Eve crowd at Standard Station, guests in party hats under string lights, televisions over the bar — New Year's Eve, December 31, 2022.

The front door of Standard Station at night, standing open with an OPEN neon sign in the window and the crowd glowing inside — The door at 226, standing open. The Station's mark is on the glass, and on the mat underfoot.

And the website, second

During that run, the social program came first and stayed first. The venue's website rode with it, kept in the same voice and the same photography, so the place a guest found on Instagram was the place they found on Google. The venue's own words make the rest plainer than we can:

“Brad Frederick’s done our social media and website for years now. Standard Station stays busy — customers tell us they found us on Instagram, on Google. Funniest part is, we thought it was just Brad. Turns out he’s got a whole studio back there.”

Standard Station Sports Bar and Grill, El Segundo, CA

The Station today, in its own words: standardstations.com