Investor Website · For Business Development Associates
An investor-grade website for a three-dome business campus that hasn't been built yet — designed to make the future feel inevitable.
Business Malls of America is a new kind of business campus: three interconnected glass domes housing private offices, collaborative workspaces, and flagship dining, all under one vision. It's a bold idea from Business Development Associates — the kind of project that lives or dies on whether the people looking at it can see it.
When we took the work, none of it existed. No building, no tenants, no ribbon to cut. Just the concept, the renders, and a site that had to carry all of it.
3
Interconnected glass domes
80 yd
Center dome
2
Stories of private offices
1
New way to work
An unbuilt project has one problem: everything about it is a claim. The website had to turn claims into an experience — the moment an investor, a partner, or a future tenant lands on it, the campus has to feel real, considered, and worth a conversation.
That meant the first screen had exactly one job. Following the studio's first-view discipline, the composition puts everything in frame at once: the building itself, the gold seal carrying the name, the day/night toggle, and the scroll cue — building, brand, and invitation before a single scroll. Nothing essential waits below the fold.
It also had to survive being sent. A case like this travels as a link — in proposals, in emails, from one decision-maker to another — so every arrival, cold, on a phone, had to land the whole idea in seconds.
We designed and hand-built the site end to end — no page builder, no template — around the two faces of the campus.
Cinematic renders show the domes in full daylight and again at dusk, lit from inside. One toggle crossfades the entire page between the two: day for the business case, dusk for the feeling. Below the hero, a stats strip states the concept in four numbers, a gallery and interiors sections take the visitor inside at full scale, and the whole page holds together on a phone as tightly as it does on a monitor — because that's where most of its visitors would meet it.
The finishing passes were done the slow way: on a real phone, at real size. The seal's placement in the first view, the toggle pinned to the bottom of the hero where a thumb expects it, the way the hero melts into the content below instead of ending at a hard line — each one argued over, adjusted, and checked again. Small things. The kind that decide whether a bold concept reads as credible.
This is our baby. This is our first baby.
— Brad Frederick, founder, on final approval
The Business Malls of America site is live at frederickstudios.com/malls — the studio's first flagship build, approved on desktop and mobile, and the standard every build since has been measured against.
One detail says how the relationship works: the site carries its client's credit — Website by Business Development Associates. BDA is the developer behind the domes; Frederick Studios is the studio they trusted to make it visible. We build it. They get the credit. That's the arrangement we offer every underdog who walks in.
And the word from the client side, published on our homepage: "A friend of mine told me about Brad Frederick and mentioned he could help with websites and simple graphic design. When I spoke with Brad, I didn't just get Brad — I got him and his full studio. Their answers, their suggestions, their guidance were amazing. After everything, we finally found our spot on the internet, with their help." — William H. Yarrow II
