THE STUDIO
Meet the people
behind the work.
Six people, zero egos, one shared allergy to jargon.
Brad Frederick
Founder & Chief Creative
Runs the studio, sets the vision, approves everything. Has strong opinions about kerning and weak patience for long forms.
“I don’t hate talking to clients. I just hate typing to them.”
Maya Chen
Lead Developer
Full-stack, zero fear. Can debug a site from a screenshot and once fixed production from a parking lot.
“It’s not a bug, it’s an undocumented feature I haven’t documented yet.”
Sofia Ramirez
Design Director
Sees the world in grids and gradients. Will move a button 2 pixels and the whole page suddenly works.
“Make the logo bigger? Sure. Let me also make your conversion rate smaller.”
Priya Nair
Project Manager
Keeps six creatives, four deadlines, and one founder all moving the same direction. Color-codes everything, including her snacks.
“This meeting could’ve been an email, so I made it an email. You’re welcome.”
Leo Alvarez
Motion & Video
Believes static websites are just videos that gave up. Adds easing curves to things that don’t need them.
“If it doesn’t move, is it even designed? Don’t answer, I’m already animating it.”
Sam Okafor
SEO & Growth
Turns beautiful websites into websites people actually visit. Speaks fluent algorithm and has opinions about your meta descriptions.
“Your site looks amazing. Shame Google can’t find it. Yet.”
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